Tag Archive | "Whiteboard"

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Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

June 23, 2017 No comments yet

Posted by randfish Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. Click on the […]

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When and How to Use Domain Authority, Page Authority, and Link Count Metrics – Whiteboard Friday

June 16, 2017 No comments yet

Posted by randfish How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you […]

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How Does Google Handle CSS + Javascript "Hidden" Text? – Whiteboard Friday

June 9, 2017 No comments yet

Posted by randfish Does Google treat text kept behind “read more” links with the same importance as non-hidden text? The short answer is “no,” but there’s more nuance to it than that. In today’s Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. Click on […]

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Ranking Fluctuations: What to Expect + How to React – Whiteboard Friday

June 3, 2017 No comments yet

Posted by randfish Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned. Click on the whiteboard image above to open a high-resolution version in […]

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Blog Post Ideas: Maximize Your Reach with the Right Topics – Whiteboard Friday

May 27, 2017 No comments yet

Posted by randfish With the ubiquity of blogs, one of the questions we hear the most is how to come up with the right topics for new posts. In today’s episode of Whiteboard Friday, Rand explores six different paths to great blog topic ideas, and tells you what you need to keep in mind before […]

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Should SEOs Care About Internal Links? – Whiteboard Friday

May 26, 2017 No comments yet

Posted by randfish Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. […]

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7 ‹Title Tag› Hacks for Increased Rankings + Traffic – Whiteboard Friday

May 5, 2017 No comments yet

Posted by Cyrus-Shepard You may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today’s Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to […]

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Minimum Viable SEO: If You Only Have a Few Minutes Each Week… Do This! – Whiteboard Friday

April 1, 2017 No comments yet

Posted by randfish Even if you know — deep down in your heart of hearts — how important SEO is, it’s hard to prioritize when you have less than 3 hours a month to devote to it. But there’s still a way to include the bare minimum, even if you run on a tight schedule. […]

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The 6 Values (and 4 Benefits) of Agile Marketing – Whiteboard Friday

March 26, 2017 No comments yet

Posted by AgileJim You’ve probably heard of agile processes in regards to software development. But did you know those same key values can have a huge impact if applied to marketing, as well? Being adaptive, collaborative, and iterative are necessary skills when we live in a world where Google can pull the rug out from […]

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Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

March 17, 2017 No comments yet

Posted by randfish Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores […]


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