Tag Archive | "Snapchat"

Snapchat acquires social map app Zenly for $250M to $350M

June 22, 2017 No comments yet

 Snapchat’s newest feature, Snap Map, is based on its latest acquisition, social mapping startup Zenly. TechCrunch has learned that Snapchat has bought Zenly for between 0 million and 0 million in mostly cash and some stock in a deal that closed in late May. Snapchat will keep Zenly running independently, similar to how Facebook lets […]

Snapchat launches location-sharing feature Snap Map

June 21, 2017 No comments yet

 Snapchat’s next big feature wants to get you to meet up with friends in real life rather than just watching each other’s lives on your phones. Snap Map lets you share your current location, which appears to friends on a map and updates when you open Snapchat. It’s rolling out today to all iOS and […]

Patreon launches Snapchat clone just for creators’ paid subscribers

June 18, 2017 No comments yet

 Ads aren’t enough to support professional online content makers. So Patreon is equipping them with new ways to organize, measure, and entertain fans who use its platform to pay them a monthly subscription fee for special access. With 1 million patrons paying an average of per month to 50,000 creators, Patreon is on track to […]

Snapchat seduces advertisers with new self-serve tools and certified partners

June 12, 2017 No comments yet

 To beat Facebook and Google’s duopoly, Snapchat needs advertisers to build and buy campaigns with confidence. So today it’s announcing the Snap Publisher tool for building vertical video creative, it’s rolling out its self-serve Ad Manager, and its launching a Snapchat Certified Partners program to connect advertisers to trained third-party ad tech tool providers. Together,… […]

Snapchat now lets you create custom stories for groups of friends and family

May 23, 2017 No comments yet

 Snapchat is adding the ability to create custom stories limited to specific friends, or to direct contacts and their friends within a geofenced area. These new custom sttories otherwise operate just like regular Snapchat Stories, but will disappear entirely if no one within the group adds any updates for 24 hours. The custom Story feature […]

Snapchat hits a disappointing 166M daily users, growing only slightly faster

May 14, 2017 No comments yet

 Snap’s growth rate increased just a little in Q1 2017 — a bad start to its first quarterly earnings report since going public. Snap hit 166 million daily active users at a growth rate of 5 percent, compared to the 158 million DAUs it had in Q4. Snap shares fell more than 24 percent in […]

WhatsApp’s ‘Status’ Snapchat clone hits 175M daily users in 10 weeks

May 8, 2017 No comments yet

 WhatsApp’s version of Snapchat Stories is already pulling in around 15 percent of the messaging app’s 1.2 billion users. Mark Zuckerberg today announced that WhatsApp Status now has 175 million daily users after only launching in mid-February. That’s made more impressive because Status lives in a separate tab of WhatsApp, instead of showing up at […]

Zuckerberg thinks Facebook was ‘late’ to competing with Snapchat, is now ‘ahead’

May 7, 2017 No comments yet

 Mark Zuckerberg believes Facebook has leapfrogged Snapchat in the race to provide visual communication thanks to the launch of Facebook’s augmented reality Camera Effects platform. Read More Social – TechCrunch

Snapchat launches self-serve ad manager

May 4, 2017 No comments yet

 Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads. There’s also the new Snapchat Mobile Dashboard for tracking campaigns from your phone, and the Business Manager site for configuring the roles and permissions of team members. Read […]

Facebook sidesteps Snapchat by launching Messenger Lite in over 100 more countries

April 30, 2017 No comments yet

 Facebook is aggressively pursuing the international and developing world markets Snapchat hasn’t prioritized. Facebook Lite recently hit 200 million users, and Instagram just rolled out offline mode for Android. Now after launching Messenger Lite for Android in five countries in October, it’s expanding to 150 more, including Vietnam, Nigeria, Peru, Turkey, Germany, Japan and the… […]


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