Tag Archive | "Marketing"

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The Case For & Against Attending Marketing Conferences

June 23, 2017 No comments yet

Posted by randfish I just finished reading Jan Schaumann’s short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it’s reasonable for managers and company leaders to be wary of conferences and events. It […]

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Report: 14 marketing automation vendors profiled — updated for 2017

June 17, 2017 No comments yet

With the most up-to-date research, MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide is the source for the latest trends, opportunities and challenges facing the market for marketing automation tools. This 44-page report includes: profiles of 14 leading vendors;… Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

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Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

May 25, 2017 No comments yet

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their… Please […]

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Bing Remarketing: The best-kept marketing secret

May 21, 2017 No comments yet

Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. Contributor Michelle Cruz shares tips and ideas to employ. The post Bing Remarketing: The best-kept marketing secret appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: […]

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Is it time to consider local marketing automation software?

May 18, 2017 No comments yet

More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search and in-store visits… Please visit Search Engine Land for […]

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Buyer’s guide: Content marketing tools

May 16, 2017 No comments yet

Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation… Please visit Search Engine Land for the full article. Search Engine Land: News & […]

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How to Use SMS Marketing to Boost Your Blog’s Audience

May 13, 2017 No comments yet

This guest post is by Josh Sayers of Adventure Connections Remember SMS? That old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it, […]

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How to Use SMS Marketing to Boost Your Blog’s Audience

May 11, 2017 No comments yet

This guest post is by Josh Sayers of Adventure Connections Remember SMS? That old-school way of texting people before the dawn of i-message and Whatsapp? Don’t worry, most people have forgotten all about it too! Did you know that 98% of all text messages are read and, although most people don’t like to admit it, […]

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How to Create the Ultimate Marketing Plan

May 2, 2017 No comments yet

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target… Please visit Search […]

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Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

April 25, 2017 No comments yet

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these… Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, […]


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