Social Media Advertising for Brand Awareness in 2014

Posted on December 12, 2013

Social Media advertising is a multi billion dollar industry in North America!

However, many brands are still hesitant to experiment with social media ads outside of Facebook. This is about to change big time!
Social networks like Instagram and Pinterest are offering social advertising opportunities as a way to monetize their services, while Facebook and Twitter continue to improve their ad offerings to provide brands with better returns on their investments (ROI).
One of the best and most improved Social Networking companies in 2013 has been Instagram.

Grow Your Business Brand on Instagram?

InstagramImage-based social network Instagram introduced social ads to its platform in the beginning of October. The company’s statement said that its initial focus is to deliver a small number of beautiful, high-quality photos and videos from a handful of brands that are already members of the Instagram community.

“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands. After all, our team doesn’t just build Instagram, we use it each and every day,” the Instagram blog stated. “We want these social media ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”

It is important to note that Instagram’s social ads offering are currently not available to all brands, as the company says it wants to “take time to get the experience right for our ad partners and the Instagram community.” That said, the ads will likely be available to more advertisers in the near future, so brands are smart to start growing their presence on the network now.

Instagram is the fastest growing social network with 150 million users and 40 million photos being uploaded each day according to social analytics company Simply Measured.  A new report in 2013 from Simply Measured shows that brand and engagement is also thriving on the photo-based social network with 71% of top brands now participating. Companies have been adopting Instagram and including it with their Brand development in recent months and is now rivaling Google+ and Pinterest that have 73% adoption and 74% adoption respectively.

If you want to comment or have questions regarding Social Media Advertising or Social Media in Canada contact the social media expert with your questions or comments.

 

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